Broniboy. Re-design customer and merchant APP

Broniboy. Re-design customer and merchant APP

An application for ordering and delivery of food from restaurants, groceries from stores, pharmaceuticals, and on-demand courier services for various errands. The product features multiple applications: one for customers, one for merchants, and one for couriers. I participated in refining user scenarios, developing new features, designing the user interface, and conducting UI/UX reviews.

Challenges

* The application's design was outdated overall and lacked an initial design system or guidelines. * Many basic features, such as a "Favorites list" and configurable promotions, were simply absent. * The product lacked a well-defined architecture, making the implementation of new features reliant on endless workarounds. * Users spent little time in the application, frequently uninstalled it, and the conversion rate for the first order was depressingly low.

Tasks

Develop a design system that not only accommodates existing functions but also allows for the development and release of new features with reduced effort. Refine the Customer Journey Map (CJM) to identify and implement features necessary to improve the user experience. Discover and implement new conversion points within the application.

Solutions

A CJM was developed that helped identify problematic areas and non-functioning features. A prioritized list of necessary changes was compiled.

The basic Customer User Flow was redesigned, significantly reducing the number of steps to place an order.

Core elements for the design guidelines and the application screens themselves were developed.

The Merchant application's logic remained largely unchanged, but it received a new design and a more user-friendly interface.