ELENA TRUDIK
RU
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Elena Trudik · Lead Product Designer

Experience in design,
product and marketing

I have 15 years of design experience, including 8 in product design. I specialize in CRM and mobile apps and have also managed products and marketing.

Discuss a role View the Event.Date case study
Download CV

Work experience

  • 01.2026–11.2026

    See-to

    Lead Product Designer

    I designed the iOS and Android app, including map-based venue and event discovery, filters, listings, reservations, ordering and online payments. I also designed activity planning flows, a restaurant admin panel for managing tables, menus and reviews, and web interfaces for guests and restaurants.

    See-to website ↗

  • 07.2025–01.2026

    Every / Phoenix Pass

    Lead Product Designer

    I designed the brand identity, iOS and Android app and multilingual website with an airport and services directory. I designed search, booking and payment flows and the eSIM service. I created and implemented the design system and documented the designs and flows.

    Phoenix Pass website ↗

  • 01.2024–07.2025

    Paloma POS USA

    Senior Product Designer

    I updated the brand identity and POS terminal app interface. I created and implemented the design system and designed websites and web pages.

    Paloma POS website ↗

  • 12.2020–05.2022

    Broniboy

    Product Owner B2C / CMO

    I was responsible for the food delivery app and website and led marketing. I aligned both teams around improving GMV, revenue and CAC. I managed projects and a team of up to 20, tested hypotheses, conducted research, reviewed designs and redesigned the app.

    Broniboy case study ↗

  • 08.2018–12.2020

    Lucky Bike

    Product Designer

    I managed projects and helped develop the bike-sharing concept and launch the franchise. I worked on positioning, brand identity and marketing communications, analyzed the product and improved the app interface.

    Collaborative Lucky Bike case study ↗

  • 01.2013–02.2018

    Freelance

    Web Designer

    I completed more than 100 web design, brand identity and illustration projects for clients including ASUS, Marlin Motors, Softline and NodaSoft. I worked with clients, designed websites and coordinated front-end developers.

    Earlier portfolio ↗

  • 08.2011–08.2013

    E-house

    Senior Designer

    I progressed from content manager to senior designer. I worked with internal clients, prototyped and designed websites, prepared designs for handoff and collaborated with front-end developers.

My businesses

  • Koshka Zhena

    2023–2025

    A delivery kitchen and two cafés

  • Trud Clothes

    2019–2022

    Independent clothing brand

  • Partiya Ruk

    2010–2014

    Arts and crafts supply shop

Project work

  • 2026

    Another World

    A website with online booking and a CRM for a VR arena in Da Nang. Competitor analysis, marketing strategy, offers, copy, content scripts and production briefs.

    Project presentation ↗Another World website ↗

  • 2026

    Nomad Equipment

    Service sales proposal, placement materials, tracking enquiry sources and work on attribution.

    Project presentation ↗Nomad Equipment website ↗

  • 2025

    Event.Date

    Mobile MVP design: user flows, interfaces, components and icons.

  • 2024

    Ekaterininskaya Clinic

    App flows and interfaces based on the marketing department's research.

Areas of responsibility

  • Product and user flows

    Broniboy: CJM, change priorities and the ordering journey. Event.Date: mobile MVP flows.

  • Design and research

    UX research, customer development, usability testing and hypothesis testing. JTBD, customer journey mapping, user flows, prototyping, UI/UX, infographics and design systems based on Atomic Design.

  • Leadership and marketing

    Product design leadership at See-to and Every / Phoenix Pass. B2C product and marketing leadership at Broniboy. Positioning and communications at Lucky Bike, Another World and Nomad Equipment.

See an example in Event.Date

Tools and methods

  • Design

    Figma (components, Auto Layout, plugins), Adobe CC (including InDesign), Affinity Designer. Basic HTML and CSS.

  • Collaboration

    Miro, Notion, Microsoft Office, Google Sheets. Design documentation and developer handoff.

  • Tasks and processes

    Jira, Trello, Monday, Basecamp, YouTrack. Agile: Scrum, Kanban; Waterfall.

  • Analytics

    Amplitude, Adjust, AppMetrica, Yandex Metrica, Metabase, Google Analytics.

  • Communications

    OneSignal, CleverTap.

  • AI tools

    AI agents and custom skills for design tasks. I build websites and services to test hypotheses quickly.

Languages: Russian (native), English (B2).
Education: Petlyakov Aviation College, software for computer and automated systems.

My digital projects

MagicLoop is my own product in development. I am working through user flows, states and saving progress during knitting. I also built trudik.pro and elena.trudik.pro myself.

Short CV

A PDF CV covering work experience, selected projects, skills and contacts.

Download CV

Detailed case studies on this site also explain my contribution to the projects.

Let's discuss a role

Send me the position, responsibilities, team setup and terms. We can discuss how my experience fits.

Message me on Telegram Send an email

Earlier work

An archive of websites, interfaces and graphics from Freelance.ru and Behance.

View the archive ↗